Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Apr 15, 2020 In this book, Nir Eyal explains the role of habits in successful products/services, and how you can use the 4-step Hook Model to shape customer behaviors and habits. In this Hooked summary, we’ll give an overview of the benefits of building habit-forming technologies, and how you can get customers hooked with a 4-part strategy. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with:. Best nef viewer for mac. Practical insights to create user habits that stick. Hand simulator free download. The authors give explanation for the questions by introducing a four step process called “Hook Model”. This is a model where products can trigger users back again and again, leading to an urge where you feel constantly without noticing. It is a framework based on human psychology. A technology.
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest.
Hooked How To Build Habit Forming Products Epub Free
• Practical insights to create user habits that stick.
Hooked How To Build Habit Forming Products Epub Download
• Actionable steps for building products people love.
Hooked How To Build Habit Forming Products Epub Online
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.